Sales Insight
Understand, Prioritize and Interact With the Hottest Sales Leads and Opportunities
Marketo Sales Insight helps reps prioritize, understand and interact with the hottest sales leads and opportunities to close more business faster. It gives reps a "sixth sense" so they know who is ready for, and most likely to appreciate, a call or email from them. And it lets reps send smart campaigns and get instant updates when leads and opportunities open their emails, visit the website, or show other 'Interesting Moments' and buying signs.
As a result, reps are better prepared at every stage of the revenue cycle to deliver the right response at the right time to ensure the right revenue results.
Unlike other sales effectiveness solutions that show granular activity data without synthesis or analysis to highlight what's really important, only Marketo helps reps focus on the key moments that really matter to sales. And, as a 100% native Force.com application, Marketo Sales Insight works natively inside Salesforce CRM, meaning there's nothing new to learn, no new tools to install, and no need for additional IT.
Sophisticated yet easy software to automate lead management
Best Bets and Watch List
Focus instantly on the hottest leads and opportunities
- See a dashboard of your best prospects
- Prioritize your time based on quality (Stars)
- Find the hottest opportunities using Urgency (Flames)
- Follow the leads and contacts you care aboutAutomate lead qualification processes
Sophisticated yet easy software to automate lead management
Web Traffic Monitoring
Know exactly who is visiting your website and where they go
- Track all prospect interactions online
- Identify which companies are hitting your site
- Monitor known and anonymous visitors
- Automatically alert sales reps of new prospect activity
Sophisticated yet easy software to automate lead management
Interesting Moments
Monitor the key moments and behaviors that really matter to sales
- Get Facebook-style “status updates” from the leads and contacts you follow
- Highlight key activities that indicate buying interest
- Use the collective intelligence of marketing and sales to synthesize detail activity data
Sophisticated yet easy software to automate lead management
Lead Feed and Instant Notifications
Get updates from your contacts, anytime and anyplace
- See continuous updates from your leads & contacts
- Subscribe to your feed over RSS
- Get instant notifications over email or a mobile device
- Review updates on an iPhone or other mobile phone
Sophisticated yet easy software to automate lead management
Lead Detail and Activity Tracking
Understand the interests and activity of each account
- Drill into leads, contacts, accounts, or opps
- Identify when accounts are engaged with you, and what they are interested in discussing
- See which messages your contacts respond to, and what keywords they use
- Warm up cold calls by seeing which leads open emails and visit the website
Sophisticated yet easy software to automate lead management
Insight to Action
Sell smarter using Marketo email and Smart Campaigns
- Work directly inside Outlook or Salesforce CRM
- Send individual emails or entire campaigns to multiple recipients
- Use best practice templates or start from scratch
- Add prospects to lead nurturing flows and other campaigns
Sophisticated yet easy software to automate lead management
Anonymous Web Traffic Analysis
Turn anonymous web visitors into leads
- Define the territory you want to monitor
- See names of companies visiting the website
- Use LinkedIn to find connections at visiting companies
- Research companies and buy business contacts using Jigsaw and Demandbase
Sophisticated yet easy software to automate lead management
Native Force.com Application
Work natively inside Salesforce CRM
- Works the way Salesforce works
- Nothing new to learn
- Fast adoption with no training
- Easy to install by any Salesforce admin
