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All the Information Marketing Needs in One Place
The marketing lead database contains all the information marketing really needs to acquire and nurture leads, forecast results, and demonstrate marketing’s impact on the bottom line. With MaaS Impact’s marketing lead database, you can:
- Build a rich, single view of all marketing interactions between each prospect and your company
- Keep the CRM database clean by loading raw inquiries that aren’t yet ready for CRM into MaaS Impact
- Maintain bi-directional synchronization for leads and contacts that are in your CRM system
- Keep data clean by de-duplicating new leads against your existing leads and contacts
- Create custom lists of leads using a unique iTunes-like drag and drop interface
A Lead Database Designed to Meet the Needs of Marketing
Sales and marketing have very different needs when it comes to the lead database. Marketing needs more detailed information about interactions, systems to manage a large number of early stage inquiries, and the ability to relate leads to companies and organizations. Unfortunately, the lead database is all too often part of the CRM system — meaning marketers don’t have a system of their own.
With MaaS Impact, B2B marketing professionals finally have a lead database that is designed to meet their specific lead management and reporting needs. Moreover, the MaaS Impact database is bi-directionally synchronized at all times with the CRM system, creating a single integrated system to manage revenue from click to close.
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