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Store, Distribute and Track Documents, Content and Other Marketing Assets
Marketing asset management lets you store and distribute collateral and other marketing assets as well as track how and when prospects and customers use the content as part of their buying cycles. With MaaS Impact, you can:
- Upload, store and manage image files, Adobe Acrobat PDFs, Microsoft Word documents and PowerPoint files, Adobe Flash files, MP3 audio, and more — all hosted "in the cloud" as part of MaaS Impact’s service
- Publish customized URLs for each asset that are part of the client’s domain, not MaaS Impact’s
- Track every document viewed by each prospect, tag and segment leads based on which content they’ve downloaded, and score leads based on the content they’re reviewed
- Send real-time notifications that alert sales whenever key assets are viewed
Track How and When Your Prospects Use Your Content
As customers take control over their research and buying processes, the content that you provide plays an increasingly important role in educating prospects and building relationships with potential leads.
MaaS Impact’s marketing asset management capabilities give you a place to store and manage all your marketing assets, and let you see exactly which prospects are downloading which pieces of content at every stage of the revenue cycle. This means you get more insight than ever about the right action to deepen the relationship with each prospect — which ultimately leads to shorter deal cycles and more revenue.
Dramatic Improvement in Prospect Insight
How much more effective would your demand generation be if you had the ability to know which marketing assets were viewed by each prospect at every stage of their buying cycle?
- Improve prospect relationships: Optimize your lead nurturing by segmenting and responding to prospects based on the content they’ve chosen to view
- Increase sales effectiveness: Notify the sale team when contacts view key marketing assets that indicate deeper interest and intent
- Save time and costs: Publish and manage new content yourself, without requiring IT or website access
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